A 37-year old mom goes undercover as an 11-year old girl to expose the dangers facing kids on social media platforms like Instagram, Snapchat, TikTok, and Kik. Left unsupervised, young children can be exposed to online predators, grooming, and psychological abuse within minutes.
In 2018 alone, Bark alerted the FBI to 99 child predators. In 2019? That number is more than 300 — and counting. Each of these cases represents a real child experiencing real harm, and our challenge is to help parents and schools understand this new reality. But how do we tell stories without asking families to divulge too much? We started this project to explain online grooming to a generation who didn’t grow up with this danger.